Heating oil ads - Is that all you got?

Originally published May, 2016

Part One

Several companies have come into the central Massachusetts market recently selling heating oil at a discount. You can see their simple ads in local newspapers listing only one thing besides their contact information. As a competitor to these discount companies my response is:
 
Is That All You Got?
 
Customers who are considering saving money by buying oil from discounters should know that they may ultimately end up paying a higher cost and experience an inconvenient loss of heat as a result.
 
What you need to know is that petroleum is unstable and will break down in storage if not treated properly. You will have problems with gasoline if you don’t add a stabilizer before you put your gasoline-powered equipment away for the winter. It’s the same thing with heating oil, only worse!
 
Heating oil stays in your oil tank for many months before it is burned, which is plenty of time for it to break down and form sludge, which will plug up the oil filter, oil line, fuel pump strainer and ultimately the nozzle, all of which will cause your burner to fail unexpectedly and cost you money.
 
What you need is an additive in your fuel that will stabilize it and prevent the sludge formation that causes you to have unexpected service calls. Not only will a good additive prevent unexpected service calls, it will also maximize the performance of your heating system with a carefully-balanced group of active ingredients. This additive will cost you less in fuel and extend the life of your heating system.
 
We at Crowley Fuel Company have been selling heating oil that has been treated with an additive for over 25 years! Every gallon that we sell has been treated with Heating Oil Plus, which is the best additive available to treat for all of the issues that I previously mentioned.
 
Just look at the difference between an oil filter cartridge that was removed from one of our long-term customer’s oil filters and one that was taken from a recently-acquired customer’s oil filter. Both cartridges had been previously replaced within a year of these pictures. The cartridge from the Crowley customer’s oil filter is gray, but it is not slimy with sludge like the one from the customer who had been buying oil from a discounter who does not use a fuel additive.
 
There are many other reasons for asking, “Is that all you got?” of a discount oil company, and I will highlight them all in future blogs. But if you can’t wait that long, please check out Ten Questions to Ask Your Oil Company on the Crowley Fuel website.

Bob

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